Diversity Vision Statement

The American Red Cross empowers people in America to perform extraordinary acts in the
face of emergencies and disasters.

• To ensure full benefit of this experience by all, we deliver our products and services in a culturally sensitive and appropriate manner to all we serve.
• We fully embrace and promote inclusion across our people, products and services, and we integrate diversity into our business strategies and decisions.

Diversity Mission Statement

Within the American Red Cross organization, diversity and inclusion is achieved by aligning
diversity efforts with organizational business objectives to ensure service to all is achieved as
we accomplish the following:

• Being Reflective of Communities We Serveby the enhancement of the Red Cross ability to attract and retain diverse volunteers, employees and donors representative of the communities we serve.
• Enhancing Training to Improve Service Delivery by the development and delivery of diversity training focused on building diversity awareness and sensitivity, improving cultural competencies, and fostering a welcoming, respectful and inclusive environment in which to work and deliver services.
• Reflecting Diversity Commitment in Business Opportunities by performing effective outreach to diverse suppliers and encouraging their participation in Red Cross procurement activities, which provides additional opportunity for the organization to better reflect all we serve.
• Increasing Effectiveness and Accountability in All We Doby creating and applying measurable diversity goals and objectives.
• Becoming Better at Telling Our Stories to Diverse Audiences by improving, and/or expanding, messaging to diverse audiences, which effectively conveys the American Red Cross commitment to diversity and inclusion, and highlights success stories demonstrating that commitment.